But the script font is effective in promotional materials of goods and services as it highlights their exclusivity and originality. It’s unpractical to use this type of font in outdoor advertising as due to big size letters it becomes hardly readable for consumers.
That’s why they prefer to make footnotes and notes in italics.
The italics use makes consumers perceive any information even easier as it seems not particularly important. You can find this font style on advertising signboards of beauty salons, as well as stores of women’s clothing and cosmetic products. This font style is recognizable due to its lightness and beauty and triggers pleasant associations in young girls and women. It’s usually used in the promotion of products for the female target group. A writing style with rounded forms is perceived by potential customers as a guarantee of the company’s care and generosity. By contrast, angular fonts seem too formal. The fonts for logos of this type can give your customers a sense of comfort. This style is also suitable to attract the attention of businesspeople to your brand. The formal square font will emphasize the importance of data and make people perceive promotional information seriously. Mostly, this type of font is used in the promotional sign’s design of industrial products, as well as for various technological products and social posters. However, you can add colorful elements to make the logo more recognizable for your customers. In this case, the final text will look poor. Please, note that this font isn’t suitable for the promotion of original products that should be emphasized among the competitive companies’ analogs. The font acts as a universal option for all types of business despite the type of products offered by a company to its customers. Scientists and psychologists identified a number of basic font categories based on the customers’ mood changes after they read it. Special aspects of emotional perception of different font types